protect your fruit 

Protect Your Fruit is an awareness campaign that revives the conversation surrounding HIV/AIDS. Experimenting with type and fruit photography, the design emphasizes that HIV is still a prevalent threat to society and gives plenty of preventative information. 

I decided to use bright saturated colors with a playful take on fruit photography to capture an audiences attention. Due to the sensitivity and seriousness of the topic I wanted the photos and experimental type to be approachable to whoever comes across it. 

Get educated and Protect Your Fruit!

advertising campaign, print literature, packaging, photography

protect your fruit process book found here