protect your fruit
![](https://freight.cargo.site/t/original/i/637dcb046f5c7c60782fb7cc96dcf7e2825ab02fda08d69c93aa3ce0c446f651/portfolio0628.jpg)
Protect Your Fruit is an awareness campaign that revives the conversation surrounding HIV/AIDS. Experimenting with type and fruit photography, the design emphasizes that HIV is still a prevalent threat to society and gives plenty of preventative information.
I decided to use bright saturated colors with a playful take on fruit photography to capture an audiences attention. Due to the sensitivity and seriousness of the topic I wanted the photos and experimental type to be approachable to whoever comes across it.
Get educated and Protect Your Fruit!
advertising campaign, print literature, packaging, photography
I decided to use bright saturated colors with a playful take on fruit photography to capture an audiences attention. Due to the sensitivity and seriousness of the topic I wanted the photos and experimental type to be approachable to whoever comes across it.
Get educated and Protect Your Fruit!
advertising campaign, print literature, packaging, photography
![](https://freight.cargo.site/t/original/i/a53b1502ea4c2def0bb1b5fdc52ddc97c6616b434f5eb987e67cace8283db066/poster2.jpg)
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![](https://freight.cargo.site/t/original/i/d5a8d6a0cd38226867476e72f3d26a1df8b0659fb1ebf17b6906435c38069b8e/poster1.jpg)
![](https://freight.cargo.site/t/original/i/a904e431a380662bd60080849c91b5b5657b326162ed28cbaccdb754928abc6e/portfolio0662.jpg)
![](https://freight.cargo.site/t/original/i/2f9e76aa33dd16b6c227597e7c9e396f6fced47726fc70a1bae234f20734296c/portfolio0700.jpg)
![](https://freight.cargo.site/t/original/i/7255a284fa19ee57458e60662d77afb7d00135663babf4d7a8df5cf82e7a3eed/portfolio0713-2.jpg)
![](https://freight.cargo.site/t/original/i/d8134cae4f45e957e127da9f25bb567f26904473945eec064754281a927bb943/portfolio0728.jpg)
![](https://freight.cargo.site/t/original/i/977cdc0a3636d1415bf0586dd97934e9fd2dd0e81f6539cb81eb7453b784b02b/portfolio0741.jpg)
![](https://freight.cargo.site/t/original/i/ce970f10f8714d468244c11dcd374236e1bc70758f5b78f367209b3fe9e31702/portfolio0656.jpg)
![](https://freight.cargo.site/t/original/i/2fb0d5f3cde7e07aa0869000b9140d292a0394afee2ad320bcfa74e11c1408fd/portfolio0674.jpg)
![](https://freight.cargo.site/t/original/i/542e591fcae84e81d3f0942c78614e6779a3d2179f530770bd65f509f4e41161/condom4.jpg)
![](https://freight.cargo.site/t/original/i/37cfea3ae39394c69ae86c18b77a31c39c45ac5f73f6b3a8f9df0a458543d7cf/01-Condom-Packaging-Mock-Up-1.jpg)
![](https://freight.cargo.site/t/original/i/a274b4dcfe3b3f5d7a5e3e5baf094325a935bc950b4e7bba3896d964cbd8d808/condom2.jpg)
protect your fruit process book found here