protect your fruit 

Protect Your Fruit is an awareness campaign that revives the conversation surrounding HIV/AIDS. Experimenting with type and fruit photography, the design emphasizes that HIV is still a prevalent threat to society and gives plenty of preventative information. 

I decided to use bright saturated colors with a playful take on fruit photography to capture an audiences attention. Due to the sensitivity and seriousness of the topic I wanted the photos and experimental type to be approachable to whoever comes across it. 

Get educated and Protect Your Fruit!


advertising campaign, print literature, packaging, photography